From the awesome Jesse Itzler:
Kevin’s Rule is when you put something on your calendar every other month that you normally wouldn’t do. Can be a race, going to a museum, a camping trip with your kids, Ice camp, a cooking class, exploring a new area, ect… so at the end of the year, if you do this, you will have 6 mini adventures that you wouldn’t normally have. I have been teaching this with my Build Your Life Resume program for years now… it’s a game changer.
MEET KEVIN OF KEVIN’S RULE
This originated when I went on a winter camping trip with my friend Kevin the cop @runkevirun (pictured above) and our kids to Mount Washington. We were the only one’s there, sleeping in the snow looking at the stars and I said “Kevin this is incredible, there are 8 billion people in the world and we are the only one’s here… how often do you do things like this?”
Kevin lit up and said “ever since I graduated college, I put something like this on my calendar every other month”
Kevin and I have done a lot of Kevin’s rules trips together… Mount Washington, Ice Camp, Hell on the Hill, Ultraman, boys bike trip in AZ, ironman, etc etc.
If you are 30 and do this until you are 70 you will have added 240 experiences to your LIFE RESUME that you would not have otherwise had. That is an incredible gift.
Knowing him has made my life better, I hope everyone finds a Kevin to do Kevin’s Rules trips with…
My Kevin’s Rule (by year)
Joey and I were so inspired by Jesse’s Kevin’s rule story that we had to give it a try. Below is our on-going list of mini adventures organized by year:
2026 (planning-phase)
1. FEBRUARY: Joey Bday camping trip
2. MARCH: Corie Bday camping trip
3. APRIL: Easter weekend camping trip
4. JULY: 4th of July + JD Ironstone (2 weeks)
5. AUGUST: JD Es100 weekend
6. OCTOBER: Anniversary camping trip
* lots of camping trips planned for 2026! we loved camping out in our crv and the state parks are fun af, clean, cheap, pet-friendly
2025 (done!)
1. MARCH: Tattoos
Our girl Rachel k is the best! we go to her at least twice a year
2. APRIL: Ricketts Glen State Park
First spontaneous camping trip, gave ourselves a week to pull it off, was a blast
3. MAY: A&G Wedding
Our first wedding experience as adults (bridesmaid, best man) – this one was one and done for us! but we did learn more about what marriage really means to us, and how we’d like to celebrate our 10 year anniversary coming up in October
4. JULY: World’s End State Park
Did you know state parks don’t allow fireworks?! our 4th of July was spent quiet in the mountains (Champ loved this since he hates fireworks!)
5. AUGUST: City date, new route!
Celebrating love with a new route in the city! Rival Bros Coffee, Goldie, 20th street pizza, Victory Brewing, Schuylkill River Trail
6. OCTOBER: 10 year Anniversary!
Road trip loop to Blackwater Falls and Hyner Run state parks; waterfalls, scenic overlooks, dehydrated food packs, coffee French press, family walks; a relaxing reset and celebration before busy season at work
2024 (done!)
1. JANUARY: Philadelphia Tattoo Art Festival
Joey got a tattoo & I got jewelry, first time taking the time to the city for an event
2. FEBRUARY: Swammie Shuffle 200
Joey ran, me & Champy crewed, stayed in a complimentary share house for a week (beach front mansion)
3. APRIL: C&O Canal 100
Joey ran, me & Champy crewed, stayed in a cabin with family friends
4. MAY: Cirque Du Soleil
Took the train into the city, first time attending an event at Temple University
5. SEPTEMBER: Southeast Road Trip
Road trip from Philly PA down to St. Augustine FL over to Clearwater and up to Panama City Beach, stayed at state parks within walking distance to the beach, ocean, and gulf, enjoyed so many great vegan friendly restaurants and coffee shops (collected stickers)
6. OCTOBER: Southeast Road Trip (cont.)
Road trip from Panama City Beach FL up to Alabama, Georgia, Chattanooga TN, over to Shenandoah National Park, and back home to Philly, stayed at state parks in mountains and canyons, got to enjoy some fall foliage
Kevin’s Rule Notes
Goal: 6 New Experiences Each Year
- Every other month, do one thing you normally would NOT have done
- These are small trips, mini-adventures, or experiences that aren’t typical for you
- Maybe it’s hiking, a polar plunge, a cooking class, or going to the museum
- Lock in time to shake up routine, keep things fresh and create newness
- You don’t have to decide what the new experience will be yet, just put the request offs in
- It’s okay to say no to other things that come up
- Big picture: do this for 30 years, we will have 180 new experiences
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